How to increase your follower conversion rate! - Episode 53
Welcome back to SMM - Episode 53!
Today’s topic is for those who are looking to maximise their time on social media:
How to increase your follower conversion rate
If you’re trying to grow your following, this one’s for you.
Today, I’m going to give you three simple methods to turn more viewers into followers.
Let’s get into it.
Add a Volatile Call to Action
But what does that mean?
Within your content, whether it’s video or text, the highest-performing calls to action are often the ones that don’t try to please everyone.
In fact, the best CTAs can put off 80% of people.
But here’s the trade-off:
The remaining 10–20% will feel far more connected to you, and are much more likely to follow.
Trying to appeal to everyone on social media doesn’t work.
So instead, focus on deep connection over broad approval.
The key here is to play on emotion.
Make people feel something, whether that’s excitement, curiosity, or even slight frustration, and then give them a reason to follow.
Adding a time-based hook (e.g. “follow to see part 2 tomorrow”) is especially effective, as it creates anticipation.
Add Pinned Comments
This works particularly well on platforms like Instagram and LinkedIn.
Under each piece of content, add a pinned comment that:
Encourages people to follow
Gives a reason to follow
Or directs them to your profile
On Instagram, you can pin up to two comments per post - yet most people don’t use this at all.
Why?
Because they assume one call to action is enough.
It isn’t.
People need to be reminded multiple times before they take action - so give them that opportunity.
Competitions
This is one of the most underused strategies for increasing follower conversion.
For example:
“Who will win the Grand Prix? I’ll follow back everyone who gets it right.”
Then make it clear:
👉 You must follow to enter
This can be adapted to any business:
Ice cream shop → free ice cream
Café → free coffee or brownie
Service business → free audit or consultation
The key is to make the reward:
Simple
Relevant
Easy to understand
You don’t need millions of views.
You just need to give the people already seeing your content a clear reason to follow.
Conclusion
Growing your audience isn’t just about getting more views.
It’s about converting the attention you already have.
If you:
Create stronger calls to action
Reinforce them with pinned comments
And give people a reason to follow
You’ll dramatically increase your follower conversion rate.
And in most cases, that’s the difference between content that performs and content that actually builds a brand.
Make sure to subscribe, and remember - “The right audience changes everything. Find your people, and growth follows.”
- Jacob
If you’re interested in growing your social media presence in 2026 - press here
