Why some Creators Feel BIGGER than they actually are? - Episode 60
Welcome back to Social Media Mastery - Episode 60!
Today, we’re discussing a topic that could genuinely propel smaller creators to the next level:
Why do some Content Creators Feel BIGGER than they actually are?
As someone who is often behind the scenes of content production, I feel like I’ve seen first-hand why some creators seem to be everywhere online - whilst others feel like they disappeared years ago.
Collaboration
Let’s start with for me, the most important point.
Some creators may have smaller audiences, but because they consistently appear in larger creators’ content, they feel far bigger than they actually are.
If you are starting out in the world of content, move to where the action is.
I am only 23, and yet I have seen a number of creators get left behind, due to the fact that they are not collaborating with others, purely down to them not placing themselves in the correct environments.
Also, larger creators are constantly looking for people to feature in videos, podcasts, and content.
This is an incredible way to:
network
learn
build relationships
and grow your visibility
Say yes to opportunities.
If someone asks you to collaborate, even if they currently have a smaller following, say yes.
You have absolutely no idea:
how the content will perform
or what trajectory that creator may end up on
That smaller creator could eventually become the next KSI.
Volume
Why do some creators suddenly feel like they came out of nowhere?
Usually because they massively increased their output.
For me, a great example of this is Alex Hormozi.
I had never really heard of Hormozi before 2023, but when I did hear of him, that is all I was watching on my phone.
This is due to the fact that his team post hundreds of pieces of content every single week.
When someone uploads at that level of volume, it becomes almost inevitable that you begin seeing them repeatedly across platforms.
If a creator with 20,000 followers posts five times per day, whilst a creator with 200,000 followers posts once every three days…
I can almost guarantee you’ll see the smaller creator more often.
Community vs Followers
The relationship with your audience matters far more than most people realise.
A great example of this is comparing Sky Sports and ChrisMD.
Both are football-focused YouTube channels with audiences of roughly 6 million subscribers.
However there is one major difference.
Sky Sports is a large media company built around broadcasting rights. People primarily watch because they want access to football content. If they lost the rights to the Premier League, a large percentage of viewers would likely disappear too.
ChrisMD is completely different.
His audience is invested in him.
Over 15 years of posting content, Chris has built a genuine community around his personality, humour, and identity.
If Chris suddenly stopped playing football tomorrow, his audience would probably still follow him.
That is the power of community.
Building a community takes time, as you need proof of authenticity, but also, it takes time for people to become invested in you.
It’s why people who go ‘viral’ go missing after a year, compared to your favourite YouTuber with 400k subs.
Build community over followers.
Conclusion
Build an audience that genuine has an emotional connection towards you.
Achieve this by posting a lot of volume, over a long period of time.
If you do this, and mix with other individuals who have the same vision of being successful in content, you will win.
Make sure to subscribe, and remember - “The biggest creators rarely grow alone.”
- Jacob
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